Edem Duke, minister of tourism, culture and national orientation, said on Monday that the Federal Government would launch the country’s tourism brand identity on July 7.
Duke told newsmen in Abuja that the event would take place at the Banquet Hall, Presidential Villa Abuja.
The minister said that the brand identity tagged, ‘Fascinating Nigeria’, would serve as a brand of Nigeria’s creative industry and that the launch would feature the unravelling of Nigeria as the most fascinating country in the world with its numerous creative potentials.
“The biggest thing for which Nigeria is recognised all over the world is its creative industry: our movie industry, our music, our fashion, our theatre, our literature, our people, the fun loving people of Nigeria.”
