Al-driven marketing tools can help African small and medium size enterprises (SMEs) boost and provide competitive edge that set them apart from their counterparts.
Victor Umozurike, a seasoned tech enthusiast, marketing specialist and founder of OutboxCom, made this known recently when highlighting the challenges faced by SMEs in Nigeria and other parts of Africa in accessing sophisticated marketing tools.
“OutboxCom, a Nigerian-built AI-powered platform, is changing that narrative by equipping small businesses with enterprise-grade digital marketing capabilities,” he said.
The platform uses artificial intelligence to automate every step of the campaign lifecycle, making it possible for SMEs to compete in a digital-first world.
With OutboxCom, business owners can launch and optimize campaigns across email, SMS, and social media using a user-friendly interface.
“AI agents within the system suggest optimal timings, create personalized messages, and offer data-driven performance insights,” he explained.
This results in a powerful tool for growing brand visibility and customer engagement. The impact of OutboxCom is evident in the figures.
Businesses using the platform report up to 40 percent improvement in customer engagement and a 60% reduction in the time required for campaign setup.
“This efficiency empowers entrepreneurs in retail, food service, and professional services to punch above their weight,” Umozurike noted.
OutboxCom’s success in Lagos is now gaining ground across West Africa, and with its scalable architecture, the platform is preparing to enter the U.S. market through partnerships focused on diaspora-owned businesses.
The platform has partnered with two Nigerian-American business forums to pilot campaigns that support cross-border trade and visibility.
Umozurike emphasized that OutboxCom continues to refine its AI engine, incorporating language processing to generate culturally relevant messages in local dialects.
The company also plans to launch a freemium model for rural-based microbusinesses and self-employed artisans as part of its growth strategy.
The development of OutboxCom underscores the importance of leveraging technology to bridge the gap between SMEs and large corporations in Africa.
This innovation is helping to level the playing field and unlock the growth potential of SMEs across the continent.
OutboxCom’s innovative approach to digital marketing is setting a new standard for SME growth and development in the region.
SMEs in Africa can unlock their growth potential and compete more effectively leveraging AI-driven marketing tools. Umozurike is a seasoned tech innovator, marketing expert and founder of OutboxCom.
He has a proven track record of driving business growth through innovative digital solutions.
His expertise and leadership in the tech industry have earned him recognition as a thought leader and change maker.
