Lovers of cinema are billed for better experience as Filmhouse announces the opening of its 2015 digital model cinema.
With the opening of its Apapa Mall arm on Wednesday, Filmhouse has added five screens to its existing cinemas in the country. The Apapa Mall cinema has five digital screens including two 3D screens. All screens have 7.1 surround sound, High Frame Rate (HFR) and stadium luxury seating.
Kene Mkparu, CEO of Filmhouse Cinemas says the purpose of the new cinema model is to make Nigerians experience cinema differently. “We have combo tills where visitors can buy their tickets,” says Mkparu, “pop corn and soft drinks. They don’t have to queue twice. It is part of our 2015 model. We want people who visit our cinema toe experience everything. We have designed our cinema in such a way that it is convenient for people to seat.”
Mkparu further explains that Filmhouse has a commitment to roll out 25 cinemas in Nigeria by 2018. According to him, Filmhouse has a vision to take cinema entertainment to every region in the country and the continent. “Filmhouse is the fastest growing cinema chain in Africa,” he explains. The Apapa Mall cinema is the first of Filmhouse cinemas’ 2015 models to be launched. The lobby design is simply unique and beautiful to behold, complete with a mezzanine lounge from where guests can sit and enjoy the ambiance of this masterpiece.”
Also, Mkparu says Nigerian cinema is showing a great promise. It is for this reason Filmhouse is expanding its offerings so that film makers can get good returns on their investments.
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“Already, the Nigerian film has become the biggest in the cinema. It is now time for Nigerian film makers to be able to realise money from their films. In a few months, we will open in Akure, Kano, and Asaba by Easter. What we need to promote Nigerian films is more screens.”
Mkparu adds that it has not been easy setting up cinemas across the country. “Setting up a cinema is quite an arduous task so seeing this brand new cinema, and more importantly seeing our guests happy to get their own local cinema makes me give thanks to God for making this possible. In addition, this cinema will also contribute to the all-important distribution outlets that Nollywood film producers need to realise more revenue from their films.”
Located at 18 Point Road, by Liverpool Road, Apapa Mall has brought a modern shopping experience for people living in Apapa and its environs. The mall boasts of a beautiful selection of leisure and shopping experience including Shoprite, Mr Price, Bheerhugs café lounge, PEP Store, Health Plus amongst others.
Finally, Filmhouse is offering visitors to the mall an opportunity to experience cinema entertainment by introducing what a promo tagged ‘Everything Na N100’. Every day between 10a.m. and 12noon everything at Filmhouse cinemas including Apapa is priced at N100. This includes cinema ticket N100, popcorn N100, drink N100, groundnut N100 and ice cream N100. “Cinema is no longer just for a select class of the population. We aim to ensure that every Nigerian adult and child living within a 5 miles radius of a Filmhouse Cinema will visit the cinema at least 3 times a year. With the N100 Everything offer everyone in our neighbourhood can now enjoy our cinemas non-stop,” explains Mkparu.
Funke Osae-Brown
