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The Experiential Marketers Association of Nigeria, (EXMAN), has unpacked the plans to host its two-day 2025 Brand Experience Summit (BX Summit).
This year’s summit theme “Personalization at Scale: From Insights to Impact in a Data-Driven, Immersive World” is scheduled to kick off on July 17th and will feature a high-impact session featuring the Lagos Business School’s 2024/2025 Industry Report on Experiential Marketing Trends and Consumer Behavior.
Speaking at the media session to announce the summit theme and plans, EXMAN’s President Tolulope Apinke Medebem, stated that this year’s summit theme “Personalization at Scale: From Insights to Impact in a Data-Driven, Immersive World” is not only timely but transformational.
According to her, “As we move deeper into an era shaped by AI, automation, and analytics, the core challenge remains the same: How do we scale intimacy without losing authenticity? How do we embrace data without erasing the human? These are some of the critical conversations we are curating at this year’s BEX Summit,” she queried.
She said, “The Summit will open with a high-impact session featuring the Lagos Business School’s 2024/2025 Industry Report on Experiential Marketing Trends and Consumer Behavior presented by Dr. Uchenna Uzo, this research developed in collaboration with industry leaders unpacks real market data, academic rigor, and frontline practitioner insights to help shape the way we measure and define experience moving forward.”
On the speakers, she added “We will then hear from two keynote speakers whose perspectives reflect both business acumen and cultural intelligence: . Victoria Ajayi, Group Managing Director of TVC Communications, will explore “Unpacking the Role of AI in Reshaping Consumer Experiences and Enabling Personalization at Scale,” and Feyi Olubodun, Founder and Managing Partner at Open Squares Africa, will speak on “The Intersection of Data and Storytelling: How Brands Can Leverage Insights to Craft Impactful Narratives.”
