Supply chain technology company Excite Panacea served as the title sponsor and official technology partner at the Route to Market West Africa Summit 2025, which brought together over 1,000 industry leaders at the Lagos Marriott Hotel on 19-20 June.
The two-day summit focused on marketing, distribution, and consumer engagement across West Africa’s fast-moving consumer goods sector. Excite Panacea managed the event’s digital infrastructure, including attendee registration, speaker sessions, and real-time engagement tracking.
The company unveiled an AI-powered supply chain analytics dashboard designed for West African markets, where informal retail dominates and data is often fragmented.
“We are proud to have championed this important platform at a time when the FMCG industry is reimagining agility, reach, and relevance,” said Godson Nkeokelonye, CEO of Excite Panacea.
A key session featured a discussion between Nkeokelonye and Oghale Elueni, Managing Director of PZ Cussons, titled “Digitising Route to Market: From Fragmented Data to Actionable Intelligence.” The conversation addressed challenges around cost-to-serve, fragmented retail structures, and using real-time data for better decision-making.
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Major brands attending included Coca-Cola, Danone, NigerBev (Best), Fleetwize, and Tradesense, representing companies across distribution, logistics, and retail technology.
Eniola Alli-Ayodele, General Manager at Excite Panacea, emphasised the summit’s importance for sector innovation.
“As a technology company rooted in supply chain transformation, we are proud to help shape the future of distribution in Africa,” Alli-Ayodele said.
The summit highlighted how technology companies are working to improve supply chain efficiency in African markets through automation and data analytics. Excite Panacea positions itself as helping fast-moving consumer goods companies navigate distribution challenges across the continent.
The company’s solutions focus on automation, integration, and analytics to address supply chain complexities in markets where traditional retail structures may be less developed than in other regions.
