In Nigeria, where rural areas often lack access to key services, Ibiyemi Abayomi Bello is responding with businesses designed to meet real needs. Starting over a decade ago, Bello founded and is the CEO of Sologic Group, a company that operates in agriculture, marketing communication/printing, hospitality, retail, outsourcing and business development consulting.
Based in Abuja, with operations extending to Kabba, Kogi Stare and Lagos State, Bello’s goal is simple: “to add value wherever I find myself,” he said. His journey began with a video rental business while still a young university student, then to social media management for small firms. Over time, this grew into a group of companies that now includes Sologic Prints, Sologic Hotels, Omoboja Farms, and a retail chain with two physical stores and an online platform.
One of the group’s main projects is a 60-ton-per-day oil mill under Omoboja Farms, built to boost agro-processing in rural Nigeria. Bello said the aim is to close gaps in food production and processing by offering farmers a way to add value to their harvests locally.
But the path hasn’t been smooth. “We face government policy hurdles, unstable infrastructure, and a significant human capital gap,” Bello said. The most pressing issue, he noted, is “access to quality talent, getting people who believe in your vision.” In response, he has created a workplace that focuses on growth, responsibility, and creative problem-solving.
Through his work, local communities benefit. Farmers now have nearby access to processing tools. Young people gain skills and jobs. Small business owners can access affordable printing and marketing services. “Seeing the impact on people and the community, that’s what I’m most proud of,” Bello said.
As the country faces rising costs and insecurity, Sologic Group uses technology and local insight to adapt. “Innovation has helped redefine how we operate across sectors,” Bello said. His leadership supports experimentation while keeping the focus on people.
With degrees from the University of Ilorin and Sheffield Hallam University, and certifications including PRINCE2 and CIPD membership, Bello also works as a consultant. He has advised the Corporate Affairs Commission and Ventura Outsourcing Experts (UK).
Looking ahead, Bello wants to build beyond Nigeria. “I want us to be at the forefront of Africa’s industrial future, solving real problems, driving inclusive growth,” he said.
To those starting out, his advice is direct: “Be innovative. Learn from both successful and failed businesses. Always think outside the box.”
