To boost data collection in financial and capital markets, Statisense, a digital analytics firm, is set to launch Immortal AI — a new data platform aimed at transforming how African businesses utilise information.
With over 90 percent of African businesses flying blind, relying on guesswork over insight, Immortal AI arrives at a critical moment. It bridges the gap between decision-makers and the embedded, unharnessed value within their customer and operational data.
According to Femi Bejide, chief executive officer of Statisense, it is designed to address the challenge of lack of actionable data insights in Africa’s business landscape.
“For too long, businesses across the continent have lacked the tools, time, or talent to transform raw data into actionable strategy: that ends now.”
“This is not just about AI. This is about giving African businesses the clarity and precision that a simplified data insights platform provides. We’re not just building dashboards. We’re helping keep businesses alive with embedded intelligence,” Bejide added.
The launch comes as Africa’s AI market is projected to reach nearly $4.92 billion by 2025, with Nigeria among the top three countries for AI-focused companies on the continent.
However, despite this growth, nine out of 10 African businesses face a shortage of AI expertise, and two-thirds are investing in professional development to address the gap.
Speaking on the market potential, he noted that more than $2.5 billion obtainable market for business insights in Africa remains largely untapped.
The launch will be introduced through a series of events in June, targeting investors, executives, and technology professionals.
He emphasised that the goal of Immortal AI is to help African businesses transition from information overload to a competitive advantage by integrating intelligence into their everyday operations.
