FIFA has officially launched its media rights tender for the 2027 Women’s World Cup in Canada, marking the first time the tournament’s broadcast rights have been offered independently in the Canadian market, separate from the men’s World Cup.
The tender, which also includes an optional bid for the 2031 edition, underscores FIFA’s strategy to expand the commercial footprint of the Women’s World Cup and treat it as a standalone media property. The 2027 WWC will take place in Brazil from June 24 to July 25, while the host for the 2031 tournament will be announced in mid-2025.
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Interested broadcasters and media groups have until July 10, 19:00 Central European Time to submit their bids.
Canada, a traditional powerhouse in women’s football, experienced an early exit at the 2023 WWC but remains a strong market for the women’s game. Qualification for the 2027 tournament will run through the Concacaf W Championship, set for November 2024.
The 2023 WWC broadcast rights in Canada were held by Bell Media under a broader deal that includes the men’s 2026 World Cup, which Canada is co-hosting.
Elsewhere, momentum for the Women’s World Cup continues to grow. In the US, Netflix secured exclusive rights to the 2027 and 2031 tournaments in a landmark deal.
Meanwhile, Deutsche Telekom recently acquired broadcasting rights in Germany for the first time, with plans to sub-license games involving the German national team to comply with local broadcasting laws.
FIFA’s decision to unbundle the Women’s World Cup from the men’s tournament reflects a broader push to commercialise and elevate the profile of women’s football on a global scale.
