Rite Foods Limited, the Nigerian manufacturer of Fearless Energy Drink, has promised to ensure consumers are protected from consumption of other products that seem to originate from its factory.
The company recently raised concerns over what it described as imitation of its Fearless energy drink and which is circulating in the Nigerian market.
In January 2025, Rite Foods said it initiated legal proceedings against a firm for infringing on the trademark and design elements of its Fearless Energy Drink with the launch of a similar-looking product.
The case led to the grant of injunctive reliefs, after which, according to sources, the firm opted for a settlement. Under the terms of that settlement, the source said the firm in admittance of the violation undertook to destroy all infringing product
However, in an unexpected turn, the firm subsequently re-introduced the imitated drink into the market, with only cosmetic adjustments to its appearance, the source said.
Rite Foods maintains that these changes are minor and do little to address the original issues of consumer confusion.
In reaffirming its position, Rite Foods stressed its continuous commitment to the protection of its brands, its consumers, and the principles of innovation and fair competition in Nigeria’s market place. The company emphasised that genuine business growth must be anchored on originality and respect for intellectual property, rather than imitation and fraudulent business practices.
