Nigerian Breweries Plc, Nigeria’s foremost brewing company, has announced the appointment of Sade Morgan to the global role of Corporate Affairs director for Heineken Africa and Middle East (AME) region, effective May 1st, 2025.
This was revealed in a statement by the managing director of Nigerian Breweries Plc, Hans Essaadi, on Friday, April 4, 2025.
“Morgan, who is currently Nigerian Breweries’ Corporate Affairs director, succeeded David Paterson and became the first regional national from the AME region to hold this senior leadership role,” the statement said.
Morgan is a lawyer, corporate affairs and communication executive with 27 years of experience driving business growth, managing risk, and leading high-performing teams across the fast-moving consumer goods, tobacco, and beverages industries. She started her career as a lawyer in 1993 and has since worked with top Nigerian law firms and multinational companies, honing her skills in resolving complex business issues across diverse sectors.
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In her current role as Corporate Affairs director for Nigerian Breweries Plc, a position she has held since December 2018, Morgan has been instrumental in shaping the company’s corporate governance, regulatory affairs, reputation management, and sustainability strategies.
In this new role, she joins the Heineken Global Corporate Affairs Leadership Team and the Heineken AME Management Team to drive Corporate Affairs strategy, advance their growth agenda, and protect the reputation of Heineken in AME.
Prior to joining Heineken, she had worked as Legal, Public Affairs and Communications director at Nigerian Bottling Company, a subsidiary of Coca-Cola Hellenic Bottling Company, where she played a pivotal role in regulatory and stakeholder engagement, crisis management, and corporate reputation strategy.
She also held senior legal, corporate affairs and regulatory roles at British American Tobacco, including an international assignment in the UAE, where she sat on the management team supporting the Gulf Cooperation Council (GCC) countries.
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The new director has also served as West Africa Area Legal Director, driving legal, policy advocacy, and regulatory strategy across multiple markets, followed by a UK-based role where she had regulatory marketing oversight for the Africa, Middle East and Eastern Europe (AMEE) region.
Morgan is an alumna of executive management programs at IMD (Switzerland) and INSEAD (France) and an active member of professional organizations, including the Institute of Directors and the Nigerian Institute of Public Relations. She was also the inaugural Chairperson of the Food and Beverage Recycling Alliance in Nigeria.
More recently, she played a key role in managing the temporary suspension of operations in select breweries in Nigeria, ensuring seamless stakeholder engagement and business continuity.
Beyond her role in regulatory affairs, she has also provided strategic leadership in advancing Heineken’s Brew a Better World sustainability ambitions and goals in Nigeria. Her leadership and ability to navigate complex regulatory landscapes will be crucial in driving the Corporate Affairs agenda across the AME region.
