ALX recently launched its 2025 Ventures Incubator cohort, an elite group of startup founders handpicked from across the country, in a move geared towards supporting African tech innovators.
“The launch of the ALX Ventures Incubator is proof of our unwavering commitment to building the infrastructure for African innovation to thrive,” Ruby Igwe, country general manager, ALX Nigeria, said during the premier of the grand finale of the pan-African ‘Do Hard Things Challenge’ at its Lagos hub.
According to her, the ‘Do Hard Things Challenge’ is a celebration of innovation, grit, and ambition, which also prove that when African talent meets the right opportunity, magic happens.
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“We witnessed incredible potential at our Founder Academy, and this next step ensures that these promising startups receive the support they need to grow into high-impact ventures. It’s about translating potential into lasting impact,” Igwe said.
She disclosed that ALX is backing the bold and building the infrastructure to help tech entrepreneurs’ scale; from tech founders solving community challenges to creatives turning ideas into global solutions.
According to Igwe, ALX Ventures Incubator is the next big leap for graduates of the Founder Academy. She said that it will provide graduates hands-on mentorship, investor access, and the resources to grow sustainable businesses that shape the future of the continent.
“These new ventures are powered by the same spirit that drove the Do Hard Things Challenge—a bold initiative that saw ALX travel to eight African cities in search of the continent’s most inspiring entrepreneurs. The final stop? Mauritius, where top finalists pitched in a high-stakes finale, now screened live for the Lagos tech and media community.”
“The ‘Do Hard Things Challenge’ embodies the spirit we cultivate at ALX: resilience, ambition, and the courage to tackle complex problems,” Joshua Ebinabo, manager, country entrepreneurship development, ALX Ventures, said.
According to him, the challenge took ALX across Lagos, Nairobi, Johannesburg, Kigali, Accra, Cairo, Casablanca, and Addis Ababa, shining a spotlight on resilience, creativity, and unstoppable drive.
“Showcasing the finale from Mauritius here in Lagos connects our local innovators to the broader African story. It inspires our learners, reassures parents about the future of tech, and shows business leaders the investment-ready talent right here in our ecosystem,” Ebinabo said.
He said that ALX will continue to be the launchpad for Africa’s digital and entrepreneurial revolution, either as a startup founder looking to scale or a dreamer looking for their big break in the tech ecosystem across the continent.
