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Accion Microfinance Bank has empowered female entrepreneurs through its ‘Digital Skills Bootcamp for Women’.
The bootcamp is designed to equip female entrepreneurs and business owners with essential digital and financial literacy skills, enabling them to grow their businesses, improve financial management, and access funding opportunities for long-term economic independence.
Paul Ehiagbonare, chief digital officer of Accion MfB said at the bootcamp on Thursday that female business owners should embrace digital tools for seamless transactions and financial security.
“One of the first steps to safeguarding your finances is ensuring that your card PIN is strong and not easily guessed. Create a unique, unpredictable PIN that only you can remember,” he stated.
The boot camp had presentations from professionals in the finance and business sectors, delivering practical knowledge to help the participants thrive in an increasingly digital world.
Joy Nwalie, area manager, Accion MfB (Lagos West Region) while delivering her keynote speech on financial literacy and business growth, emphasised key strategies for financial management, savings, and investment, empowering women to build sustainable businesses.
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“We have to think about the future in whatever we do in life. If you understand your interest, your income, the profit you make in your business, and manage your account deliverables, you will be better positioned for success,” she stated.
Ogunseye Bolatito, an external facilitator and renowned fashion designer, shared practical insights on leveraging digital channels to attract customers and grow a service-based business.
“Your business is only as visible as the effort you put into marketing it online. In today’s world, digital presence equals business growth. But remember, your target audience is not everybody.
“You need to identify your ideal customers, understand their needs, and create content that speaks directly to them,” she said.
She encouraged the participants to embrace video content, as visual storytelling and digital engagement are essential for effective marketing and customer retention.
“This program was truly enlightening and impactful for me. I now understand the importance of maintaining a financial trail for loan applications, and I am incredibly grateful to Bolatito for her insightful session. She opened my eyes to new ways of leveraging online platforms to grow my business,” Cecilia Ugomma, who identified as an online wig vendor.
“It is always a pleasure attending this digital skills bootcamp because I walk away with new tools and strategies to improve my business and content creation,” Irene Okafor, a fashion designer said.
“Today’s session was particularly impactful, as we had a fellow business owner share real-world insights, and she truly over-delivered. I am grateful to Accion for organising such an empowering program,” she stated.
