LVMH has appointed Jean-Christophe Babin as the new CEO of its Watches division, effective April 1, 2025. Babin will succeed Frédéric Arnault, the son of LVMH’s billionaire chairman Bernard Arnault, who has been named CEO of Loro Piana.
Babin, who will continue his role as CEO of Bulgari, will report to Stéphane Bianchi, LVMH Group Managing Director. The announcement comes at a time when the company faces challenges in its Watches and Jewelry division, which saw a 3% decline in sales in 2024. This decline reflects broader market pressures, including reduced demand in Greater China. While Swiss watch exports achieved record highs in 2023, growth has slowed, particularly in Asia, due to economic uncertainties and evolving consumer preferences.
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In his new role, Babin will focus on strengthening LVMH’s watch brands, such as Hublot, TAG Heuer, and Zenith, by improving brand positioning, retail strategies, and innovation. He will build on the work initiated by Frédéric Arnault, who played a key role in integrating operations across the group’s watch brands.
“The Watches Division has undergone a significant transformation under Frédéric Arnault, particularly in integrating operations across our brands and refining their market positioning,” said Stéphane Bianchi. “I thank Frédéric for his contributions and am confident that Jean-Christophe, with his entrepreneurial mindset and leadership expertise, will further accelerate our growth in a complex market environment.”
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Babin has over 20 years of experience with LVMH. He joined the group in 2000 as CEO of TAG Heuer, where he expanded the brand’s presence for 12 years. In 2013, he became CEO of Bulgari, overseeing the brand’s strategic transformation while preserving its Roman heritage. His experience in navigating fluctuating market conditions and revitalising luxury brands will be crucial as LVMH seeks to regain momentum in the watch sector.
Frédéric Arnault’s transition to CEO of Loro Piana is a new chapter for the younger Arnault, who had led LVMH’s Watches division for just over a year. The move is part of a broader reshuffle within the Arnault family, with the younger generation taking on more significant roles in the company’s operations. Frédéric will now oversee the luxury cashmere brand, which has seen steady growth, particularly in its high-end positioning.
The Arnault family continues to influence LVMH’s strategy, with Bernard’s children stepping up to lead various divisions. While succession plans are still evolving, the family’s control of nearly 65% of LVMH’s voting rights ensures they remain central to the company’s direction.
