In line with its customer-centric focus in delivering solutions covering financial and non-financial needs for its target market segment, Sterling bank plc has introduced its new proposition for mass market segment with the “New Sterling Plus” as its gateway product.
The New Sterling Plus is an affordable hybrid offering with the promise of many goodies and freebies such as free Lenovo smartphones pre-loaded with cool financial and entertainment apps and cash rewards amongst others for its individual customers.
It is the perfect solution for individuals interested in enjoying the exciting benefits of both current and savings account. Customers are entitled to free cheque books, free debit card and free SMS and e-mail alerts on their transactions.
In addition, a cash reward scheme is also included in the offering such that every week 20 people win N50,000 each, 10 people win N100,000 each monthly, two people win N500,000 each quarterly and one lucky individual win N1 million on special holidays as declared by the Federal Government.
Speaking at the official launch of the product in Lagos, Abubakar Suleiman, executive director, finance and strategy, said the bank’s aim is to take savings to where the people are, adding that there are lots of opportunities for people to win prizes in the new product reward scheme.
In response to enquiries on the distinctiveness/uniqueness of the proposition, the bank maintained that extensive market research on the needs of its existing and potential customers led to the development of the proposition which provides offerings suited for the banking needs of the generality of the Nigerian population.
Gbenga Adegoke, head retail banking, explained that the choice of goodies for customers especially, the free smartphones was in consideration for the increasing demand and use of mobile platforms in the Nigerian market.
HOPE MOSES-ASHIKE
