To nurture peace and unity among Nigerians through sports, itel manufacturers of smartphones and electrical appliances has collaborated Airtel, FrontRow Sports and Entertainment Limited, the UN Refugee Agency (UNHCR), among others to organise football match and other sports activities.
The event which came under the theme, ‘Play for Power’ took place at the Campos Memorial Mini stadium, Lagos Island and it featured activities such as power challenges, press-up challenges, races between the teachers of the secondary schools present at the event, and mini-engagement games for the students.
There was also a football competition between four football teams which included the combined itel-Airtel team, Right FC, NMA Football Club, and the UNHCR Refugee Team.
These teams played in knockout sessions, with Right FC and the NMA Football Club heading to the finals.
Right FC emerged as the winner with a cash prize of 200,000 naira as reward with gold medals and a cup for members of the team.
The NMA Football Club and the other teams were also given gifts to commend them for their fair play.
Speaking at the event, itel’s marketing manager for West Africa, Oke Umurhohwo said that his organisation was using the event to encourage peace and unity among Nigerians.
Umurhohwo further explained that the event also aimed to celebrate their newly launched itel P40, which according to him was a smartphone that lasts 3 days with one charge.
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In his words: “We want everyone to know that we are an organisation which believes in giving back to society as much as we can, when we can. This is a dual event- it is a partnership with FrontRow Sports and the UNHCR office to play for peace and it is also a partnership with Airtel to play for power. Everyone present at the event has shown us truly that a peaceful coexistence is possible through the power of sports.’’
On his part, head of strategy at FrontRow Sports, Adedamola Garuba, also said: “As part of the organisers for the play for power event with itel and Airtel, we wanted to find a way to use football to advocate for peace and power. People need to see that in peace there is also power. This made it a perfect partnership with itel who coincidentally have launched the itel P40, a very strong and reliable smartphone at the same time.”
Top dignitaries from partnering brands including Veeki Chen, country manager for itel; Oluwafemi Oshinlaja, acting chief commercial officer for Airtel; Oladapo Ajayi, chief officer at plug sports; Abisoye Adebayo, among others were present at the event.
