In keeping with its commitment to inclusive banking, Access Bank plc over the weekend, unveiled a customised debit card called ‘Persona’.
Persona is simply an expression of who you are to the watching public. In other words, it is a product that allows you express in a simple, yet powerful manner, who and how you want to be seen.
With Persona, you can upload your favourite image, or select one from the provided gallery to give your card the unique touch and personalise it to your taste.
Herbert Wigwe, group managing director/CEO, explained that Persona is all about making sure that people in the retail space can truly feel the pulse of an institution that truly cares for them.
Speaking at the official launch of Persona in the banks corporate head office, Wigwe disclosed that in a couple of weeks the bank would be unveiling several products in the retail space.
“We believe in creating our own destiny, we insist on pushing boundaries and we thrive on excellence. In the past few months you have seen us unveil a series of new initiatives, products and services. We have only just begun the journey and this is yet another train stop on the way,” he said.
Segun Ogbonnewo, group head, channel services, explained that the bank is focused on building digital banking enterprise around innovative, efficient and relevant products and services driven by cutting edge technology platforms.
“We propose to name the collective ecosystem of these non-generic products and enhanced services “Persona’. Because our primary inspiration in developing these products are our esteemed and increasingly technology savvy customer base.
The product suite, he said, will be supported amongst other things, by dedicated digital communication channels which will host dynamic information about the products and also publicise its loyalty and reward offerings to customers.
Victor Etuokwu, executive director, personal banking, described the product as a business that will empower people. “This business gives you opportunity to express yourself. It is more than a card. It is about your person,” he said.
