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If you are a business traveler or leisure guest across the West Africa region, there is an indigenous brand to explore on your next visit.
The Mangalis brand, with roots in Africa, is rising to the needs of modern travelers with contemporary hotels, world-class furnishing, exciting activities, security and well-trained personnel.
The Mangalis is being promoted by Mangalis Hotel Group; a pan-African hospitality company with focus on setting benchmarks for world class offerings across the continent.
When it launched in 2012, it took the African hospitality landscape by storm with three distinctive offerings; Noom, Seen and Yaas starting from West African countries of Senegal, Côte d’Ivoire and Guinea. Today, the three brands have expanded to Niger, with pipeline projects in Congo and Benin Republic.
With its unique market segmentation across three innovative brands, Mangalis has since it debuted helped travelers and guests in countries it operates to carry their lifestyle with them when they travel for either business or leisure.
The Noom is an upscale brand; Yaas is the economy lifestyle brand, while Seen is a midscale brand. Despite the market segmentation, the hotels across the three brands have many similarities. Foremost of them is the element of freshness in the rooms and communal areas design and style example, as well, public spaces are fluid open spaces adapted for work and relaxation, where travellers can connect easily and have flawless digital experience. They can remain connected anywhere and place in the hotel.
Despite debuting not too long ago, the group unveiled Noom Hotel, its upscale brand in Conakry Guinea few years ago followed by the Yaas Hotel, the economy lifestyle brand in Dakar in December 2016 and more recently Seen Hotel in Abidjan. The hotels are very successful in their respective markets. Noom Hotel has become the place to be in Conakry Guinea for its innovative design, and offering (brunch, after work gatherings to the sounds of our in-house DJ, concerts of top African bands, business TV show shooting spots among others).Yaas carries a very optimistic design combined with technology, which makes it a very popular hotel in Dakar Senegal today and so does Seen in Abidjan, Côte d’Ivoire’s bustling business district.
Read also: Indigenous African hotel brands are truly taking centre stage
Another difference the group is bringing to African hospitality, according to Wesam Okasha, group business development director, Mangalis Hotel Group, is the ability of guests to book the products they associate with from comfort, style and price perspectives courtesy of the options provided with its three distinctive segments.
For those who complain that African hotels are overpriced, the brand is correcting the ‘erroneous’ impression by offering products that are positioned correctly from price and standard points as its three brands with their different price range are helping to address the overpricing issue.
The brand is fighting off competition with its unique offerings and it also believes that the West African region is under supplied, with plenty of rooms for international and indigenous brands, old and new hotels to thrive profitably.
But its current hold on Francophone West African markets is because the markets are very well known to Teyliom Group; its parent’s company. But it is expanding to English-speaking West African countries as well.
The brand is open to opportunities, especially in Ghana, Nigeria and South Africa where it is in talk with some potential partners.
It is targeting 13 properties and over 1900 rooms in West Africa in a couple of years from now.
