So Fresh, Nigeria’s leading healthy food company, has announced partnership with two of the leading fitness centres in Lagos in its drive to promote healthy lifestyle among Nigerians. The brand opened three new outlets, one at iFitness and two with Fitness Central respectively.
From running healthy lifestyle campaigns like the “Eat Clean Challenge” and “10k Daily Steps Challenge,’ to opening outlets at hospitals and fitness centres across Lagos, the brand has reiterated its mission to spread the message of healthy living to as many Nigerians as possible.
“Fitness centres have the same goal as we do, to help Nigerians live healthier, fitter, and happier lives. A lot of lifestyle factors contribute to making a person attain this healthy state, including the type and quality of the food that they eat, as well as how active they are. So, this partnership helps us leverage each other’s unique proposition to spread the healthy lifestyle message broadly in our communities,” Olagoke Balogun, the chief executive officer of So Fresh said in a statement.
Read also: How to balance brands and endorsement marketing
According to him, So Fresh has plans to reach more Nigerians because it understands how important living healthy will be to Africans in the coming years. “This was always the mission from the opening of the first So Fresh restaurant back in 2010, ” he stated.
According to the World Health Organisation (WHO), unhealthy diet and lack of physical activity are leading global risks to health. Therefore, good nutrition, physical activity, and healthy body weight are essential parts of a person’s overall health and well-being. “Together, these three factors help reduce a person’s risk of developing serious health conditions and managing health conditions, so they do not worsen over time,” Balogun stated.
According to him, every day, Nigerians get to be more aware of the impact of what they eat; good rest, and exercise, thanks to brands like So Fresh and its partners. “The state of health of the So Fresh consumer remains the priority hence the continuous drive by the organization to go beyond just a commercially minded healthy food chain brand to helping Nigerians live a healthy lifestyle through several interesting healthy lifestyle-focused initiatives,” he concludes.
