Indomie Instant Noodles, Nigeria’s number one noodle brand, has rewarded over 2,500 winners in the just concluded nationwide ‘Indomitables Eat and Win’ Promo that started in May.
A total of 137 winners received N13.7 million cash prize while more than 2,000 consumers got other prizes including school bags, lunch boxes, caps and t-shirts worth another N37 million.
Temitope Ashiwaju, group corporate communications and events manager, Dufil Prima Foods Plc, said during the promo in Lagos that it was a way of rewarding consumers for their unwavering loyalty to the Indomie brand especially during this Covid-19 period.
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“We are happy with the level of participation we got from consumers during the promo. It was a clear pointer to the value our consumers place on the Indomie brand. Despite the effects of Covid-19 on the global economy, Indomie decided to go ahead with the promo in order to give back to the people. This is because we feel that despite the pandemic, it is important to put a smile on the faces of our consumers across the country,” Ashiwaju explains.
Speaking on the promo, he said that consumers were required to find unique codes at the back of the Indomie packs while buying 10 packs enables them to create a profile online and enter the code to stand a chance of winning.
The ‘Indomitables Eat and Win’ Promo is a consumer engagement promo launched by Dufil Prima Foods PLC, makers of Indomie Instant Noodles to reward its loyal consumers.
