E- commerce platform, Jumia Nigeria has announced a partnership deal with Standard Chartered Bank, Samsung, and other brands for the 2020 Black Friday campaign, holding every Friday in November.
Other partners in the deal includes Pernod Ricard, Unilever, Reckitt Benckiser, Intel, Defacto, Umidigi, Michelin and Stanbic IBTC.
“To support these consumers, we have democratised the prices of products on our marketplace by onboarding more competitive sellers; negotiated thousands of exciting deals with as many partners as possible to enable consumers to buy more with less, and increased our assortment 100% which provides a wide pool of similar products at varying prices for consumers to choose from,” said Massimiliano Spalazzi, CEO, Jumia Nigeria.
According to him, the 2020 Black Friday will provide enhanced support for brands and local SMES who were severely affected by the COVID-19 lockdown restrictions. He opined that aside businesses, consumers were also affected by the lockdown, as some lost their income, others prioritised only essential products, while the purchasing power of many was cut by half.
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Dayo Aderugbo, head, corporate affairs, brand and marketing, Nigeria and West Africa, Standard Chartered Bank said, the initiative will help reiterate the bank’s commitment to and appreciation of its stakeholders.
“We are excited about this partnership with Jumia because of the immense reward opportunities it provides to our existing and new clients,” said Aderugbo.
“Despite all the challenges faced this year, we look forward to a tomorrow filled with love and happiness. As Samsung, part of our goal is to spread love and happiness by providing our customers an opportunity to own a Samsung product at unbelievable prices and partnering with Jumia is one way of achieving this,” said Caden Yu, managing director, Samsung Nigeria.
The COVID-19 crisis has shown the relevance of Jumia platform which offers a large selection of goods and services, at an affordable and a convenient contactless and safe experience.
