The Dangote “Bag of Goodies 2” consumer promo has been described as a vital private sector intervention capable of reducing the adverse economic impact of the Covid-19 pandemic on the consumers of Dangote Cement and Nigerians in general.
The CEO of Lagos State Lotteries Board, Abiola Bashir Are, stated this at the recent the media unveiling of the Dangote Bag of Goodies Season 2 in Lagos, where he commended the manufacturing giant for investing in the lives of its consumers.
According to him, the decision by the company to make 1,000 consumers millionaires is a testament that it has the interest of the consumers at heart.
“A million naira is a big deal to most people in Nigeria now. We are here to validate the promo. It was done before during Season 1 and I believe that Dangote is doing it again. The promo is important especially in this time of global Covid-19 pandemic. Psychologically, these are things that give people hope. We are here to support the promotion. The purpose of the Lagos State Lottery Board is to support businesses, especially when it comes to the promotion of products and services. I wish all the prospective winners good luck.”
Also speaking at the event, a representative of the Federal Competition and Consumer Protection Commission (FCCPC), Susie Onwuka, said that the company has followed due process in its Season 1 of the Bag of Goodies Consumer promotion.
“We are here today to ensure that the interests of the consumers are protected. The company has followed due process by registering the promo. We will also ensure that the company is able to deliver what it promised the consumers. So, we thank the company for always investing in the consumers of Dangote Cement. We have always witnessed the previous promo and they have always been carried out according to laid- down rules and regulations.”
Deputy director/coordinator, Nigeria Lottery Regulatory Commission, Lagos zonal office, Nkiru Onuzulu, commended the Dangote Cement for its contribution to the wellbeing of its consumers.
“We hold Dangote Cement in high regard. This promo is a very big one, just like the one of last year. We all know that Dangote is a big brand and we don’t have any doubt that the promo is going to be a successful one. Dangote has started well by getting the consumer promotion regularised. It does not end here; we will always be available to ensure that all the interests of the stakeholders are protected,” she said.
Group managing director, Dangote Cement Plc, Michel Puchercos, described the promo as part of the company’s strategies to continuously reward consumers who are the backbone in the cement business. “It is to reward valued consumers for their partnership in ensuring that our range of cement products remains today the first choice for construction purposes across the country,” he said.
He explained that the winning prizes were tailored towards changing the standards of living of consumers who are the end-users of the company’s products. “These prizes have great economic values as they can be used to kick off small scale businesses especially in the face of the Covid-19 global pandemic with many families losing their sources of livelihood.
“Most importantly, the Dangote “Bag of Goodies 2’ consumer promotion is a huge investment aimed at providing new and existing consumers with palliatives as we are creating nine millionaires and a total of 1,000 millionaires in 16 weeks,” he added.
Puchercos listed other prizes to include, tricycle, motorcycles, refrigerators, airtime and special combo packs of Dangote Foods Products.
Dangote Cement marketing director, Funmi Sanni, described consumers as a fundamental factor of production without which the company’s ability to remain in business becomes impossible.
She said: To grow our business, we must constantly create value in terms of quality, product, service, competitive pricing, and depositing in consumers’ emotional bank accounts in order to become their preferred choice of the brand at the point of purchase.”
