Diamond Bank plc recently introduced a new product – Swag Account – tailored towards Nigerian youths achieving their financial goals.
The bank, which is the lead sponsor of the 24th National Universities Games Association (NUGA) games holding at the Obafemi Awolowo University (OAU), Ile-Ife, Osun State, is exciting Nigerian youths with the launch of the Diamond SWAG Account at the university, venue of this year’s ongoing NUGA games.
SWAG, an acronym for ‘Student With A Goal,’ is a newly designed proposition targeted at helping Nigerian youths achieve their financial goals with the right support.
According to Victor Nwagwu, head, youths and school banking propositions, Diamond Bank, who doubles as coordinator for the Diamond Centre at the NUGA games, early signs show that students are excited about the SWAG account.
He said: “In just two hours that we started operations here at the NUGA, we have recorded over a hundred accounts opened and funded, and more are expected before the close of work as many of the students are making efforts to conclude with the account opening requirements. The responses are quite encouraging.”
All one needs to open the account is to complete the account opening form, attach a student ID/NYSC ID and one passport photograph, Nwagwu explained, adding that some interested students have been recruited by the bank as direct sales executives to effectively drive the sales of Diamond SWAG among the youths.
Oluseyi Afolabi, a law student at OAU, and one of the DSEs and corroborated Victor’s position that students had quickly warmed up to the SWAG account.
She said: “So far, I have given out about 50 forms and already 20 of them have responded, while I’m still expecting the others to respond. So far, the people I have spoken to are favourably disposed to the idea,” expressing gratitude to the bank for the opportunity to make quick money while the NUGA games last.
Some of the students who subscribed to the account equally expressed delight at the freebies they got for signing up.
