As cement manufacturers in Nigeria continue to woo consumers with different promotional offerings amidst declining consumer spending occasion by inflation and low purchasing power, Lafarge Africa is aiming to deepen market share to grow its bottom-line.
The cement company said this is in line with its commitment to sustainably create value and impact the lives of its customers. Lafarge Africa Plc has therefore announced the commencement of its Ember ‘Buy & Win’ consumer promo. The promo, which started in October, will run till the end of December.
“We are truly excited at this promo aimed at rewarding our valued customers and thanking them for their unwavering support in ensuring that our range of cement products remains the first choice for construction purposes across the country.
“The promo process is very simple and transparent. Buy any trade brand of Lafarge cement bag, find a scratch card inside, what you find when you scratch the card is what you win instantly. It allows more Nigerians to participate and stand a chance to be instant winners,” said Gbenga Onimowo, the company’s commercial director.
According to Onimowo, Lafarge is committed to constantly create value in terms of quality product and service by continuously exploring sustainable ways of impacting the market positively. “Our customers are at the heart of what we do; without them, the commercial cycle is incomplete and our ability to remain in business becomes impossible,” Onimowo stated.
The promo, which will run across the South East and South West regions of Nigeria, is approved by Consumer Protection Council (CPC), National Lottery Regulatory Commission (NLRC) and Lagos State Lottery Board (LSLB).
Explaining the objective of the promo, Itune John-Eze, the trade marketing manager, western operations, said the Ember “Buy & Win” consumer promo is a way of thanking consumers for their loyalty and patronage over the past months.
She further disclosed that the promo is available to all Lafarge trade brands, Classic and Supaset, adding that each cement bag contains only one scratch card with concealed prizes of tricycles, generators, table gas cookers, smart phones, airtime and others.
“We remain committed to consistently improving our customer service experience, rewarding our loyal customers and we believe there is no better time than now. Without them, we would not have made the giant strides attained thus far,” she said.
SEYI JOHN SALAU
