|
Getting your Trinity Audio player ready...
|
Ambidextrous, a capability and training specialist agency, is set to launch brands basecamp Africa in Nigeria. This would be facilitated by three women professional leaders, Folusho Olaniyan, Allisyn James and Ruth Williams.
The event is expected to expose Africa’s marketing professionals and business leaders to modern techniques in product marketing strategies.
The London-based agency has a passion for training business professionals to unlock their potentials, and help their business grow.
Allisyn James, founder of Ambidextrous, said that the brands basecamp would expose business and marketing leaders to best practices to enable companies in Africa meet local challenges, ineffective and uneconomical product brand that reduce profit.
Allisyn spoke yesterday at a networking reception and taster event organised for marketing and business leaders, held at the Deputy British High Commissioner’s Residence, Ikoyi.
She noted that marketing was becoming more competitive and required more innovative ways of meeting consumer needs.
“I think some products may not get the required patronage or profitability because they don’t get fundamentals right. “We believe the brands basecamp would expose business leaders to the modern technique and strategies to help their brands and company grow,” Allisyn said.
Ruth William, partner at Ambidextrous, said the partners understand the business terrain and the intricacies associated with product failure, stressing that having conducted the training in several countries it was equipped and experienced enough for the task.
“We have trained thousands of people internationally. We have all the experience and we know what people are facing. A lot of products in Nigeria, perhaps, need innovative ways that it can use to grow profit. A lot of innovative ways to overcome this are things the course aimed to deal with,” she said.
On the decision to float the brands basecamp in Nigeria, the agency said: ‘Nigeria is the giant of Africa, and it is the largest economy in Africa. Nigeria is a mixed economy market; in terms of nominal gross domestic product (GDP), it is ranked as the 27th largest economy in terms of purchasing power, and in terms of purchasing power parity the 22nd largest. Nigeria’s population is about 195million.”
The “taster” of “Basecamp” was hosted by The Deputy Country Director for Department for International Trade, Moses Adekola at the British Deputy High Commissioner’s residence in Lagos. Senior guests from across the Nigerian business fraternity enjoyed a networking reception.
The second again a “taster”, held at the Institute of Directors Friday, where guests were able to experience the training first hand and networked afterwards.
Organisers said that guests at both events were potential delegates for the inaugural training to be held in December in Ghana.
Iniobong Iwok
