Canon, imaging solutions provider which officially established its presence in Nigeria in 2016 is deepening its camera and printing solutions market, a decision primarily informed by the big size of the Nigerian market.
With new range of products and programmes, the Japanese multinational corporation intends to have a strong grip of the most populous African market especially at a time picture consumption is growing.
“Today, almost everybody clicks for pictures because of plethora of devices. It is therefore up to the camera manufacturer to show the limitation of smartphones as regards quality pictures and to convert a percentage of the customers who are clicking pictures to camera usage”, Amine Djouahra, senior manager sales and marketing – B2C, Canon Central & North Africa said in Lagos.
Speaking with BusinessDay at the start of Canon’s Discovery Week, a programme designed to meet, engage with customers, Amine Djouahra noted that many people clicking and posting pictures daily today will develop interest into photography. “Some will like to go professional or into enthusiastic amateur but keen into high quality service. It is Canon’s role to be part of this transition because the smartphone cannot give you the quality of pictures premium cameras can give you”, he said.
He reiterated Canon’s strategy to play a role in every picture and video but beyond that, Canon would like to give customers the chance to improve, change lives with the emerging industrial and emerging technologies
Djouahra who identified Nigeria as its biggest market said the company has extended its warranty period to two years to satisfy customers who are conscious of service and the company also came with different products to meet different customers’ expectation.
In Nigeria, we are enjoying a leading position when it comes to camera business. Since we started in 2016, we not only have a double digit growth, but we have upto 20% growth year on year for both camera and printing business, he said.
The Canon Discovery Week, dedicated to professional photographers, amateur or occasional, aims to get to know Canon users better by giving them the opportunity to interact with our team, which is more than happy to share best practices and give advice on Canon products. During the customers’ week, customers will have the opportunity to immerse themselves in various experiences that will give them the opportunity to develop their creative skills, with the support of the Canon team.
These events and interactions include a nature photo walk led by the local Nigerian Canon photographer Hakeem Salam, Canon Academy educational workshops hosted by Canon trainers and opportunities for various meetings and interactions with Canon experts. These workshops provided opportunity for participants to interact with professional Canon users as they learn from them.
“These interactive sessions give consumers access to tips and tricks on photography & practical knowledge for getting the best out of Canon equipment. By supporting youth to follow their passion through these accessible courses, Canon is empowering the next generation of artists and photographers in Nigeria and Africa”.
Some of the products include EOS 90D is a fast and reliable DSLR, with a familiar, robust body perfect for sport and wildlife photographers. For everyday life, EOS M6 Mark II is a compact, yet powerful mirrorless delivering beautifully sharp images – for photographers on the move and PowerShot G7 X Mark III, ideal for vloggers, bloggers and anyone posting content online.
