Visa has announced the Africa launch of “She’s Next”, an initiative providing support for the advancement of women-owned micro and small businesses in Africa and around the world.
The global expansion of this program, announced at the 28th World Economic Forum on Africa in Cape Town, is part of Visa’s ongoing commitment to support female entrepreneurs. Visa and the International Trade Centre (ITC) announced the signing of a Memorandum of Understanding launching a new partnership to increase the financial inclusion of small businesses and women-owned small businesses globally by helping empower them to participate in international digital trade economy.
It was noted by Visa in a statement that the number of women entrepreneurs is growing around the world, with 163 million starting businesses since 2014 alone. Additionally, the highest percentage of these women are in Africa, where 26 percent of women start or manage a business. She’s Next in Africa will harness the power of Visa’s global brand and network to build awareness of these women entrepreneurs and invest in them to provide them with tools to build their businesses.
“Women entrepreneurs are the backbone of local economies, and the need for support is real. Closing the gender gap requires persistent hard work and support,” said Aida Diarra, senior vice president and group country manager, Visa Sub Saharan Africa. “That is why Visa is using its voice to shine a light on the contributions and economic potential of female-owned micro-and small-businesses around the world.”
Women typically reinvest up to 90 percent of their income in the education, health and nutrition of their families and communities – compared to up to 40 percent for men–which makes investing in women’s businesses one way that Visa can help transform societies, according to the company’s press statement.
She’s Next, which is now empowered by Visa in Africa, according to the company, continues the success of Visa-supported programs focusing on small businesses, as well as female entrepreneurship. Other recent examples include:
- Encouraging Solutions to Big Challenges. In March 2019, Visa launched the first global Visa Everywhere Initiative: Women’s Global Edition, inviting women entrepreneurs to tackle FinTech and Social Impact challenges. Two overall winners received $100,000 each, mentorship and access to Visa’s network of partners and clients.
- Closing the Gender Gap for Women Entrepreneurs. In addition to Visa’s efforts, the Visa Foundation made its first financial commitment of up to $20 million to Women’s World Banking with the aim of enabling 1.5 million women entrepreneurs to grow their incomes and household assets. As part of the program in Nigeria, Women’s World Banking is working to increase income-generating opportunities for women in rural areas.
- Creating a Platform to Support Athletes. Visa’s expanded commitment to women’s football leverages the brand’s sponsorship platform to inspire women athletes on and off the field amidst the global gender equality and women’s empowerment movements.
- Celebrating Every Woman’s Success. Visa’s Money is Changing marketing campaign in the U.S. features a diverse spectrum of women and highlights the practical steps they have taken to challenge existing money taboos, helping to create a more inclusive and equal future.
- Spotlighting Local Merchants. In the United Kingdom, Visa’s Great British High Street Awards, run by the Ministry of Housing, Communities & Local Government, recognize and celebrate achievements on the UK’s high streets and support local communities.
