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No doubt, the Nigerian beauty industry is brimming with viable investment opportunities seeking projection in order to attract potential investors. So, in a bid to connect local brands with global industries, BtoB Events is set to hold the Annual Beauty West Africa [BWA] Exhibition and Conference, 2019.
The conference will be held in partnership with the Bank of Industry, and Beauty West Africa from 20th-22nd November 2019 in Lagos, the commercial nerve center of Nigeria and the Beauty Hub in West Africa, with a view to bringing the world of beauty to West Africa.
The organisers said the aim of the event, which will feature an exhibition as well, is to Connect Nigeria to the Global Beauty Business World. According to them, it also aims to increase the knowledge of the Nigerian Beauty market to other countries, as it focuses on developing the Nigerian Beauty market further, as a way of increasing trade and economy within the country.
Further speaking on the significance of the event, Jamie Hill, Managing Director, BtoB Events, pointed out the importance of collaborating with key stakeholders in Nigeria’s business sphere to showcase the Nigerian opportunity.
“Beauty West Africa 2019 will be even bigger and better than last year. The exhibition is now over 2 halls with double the amount of exhibitors, new international pavilions and a significant increase in regards to the number of business opportunities available. We are really looking forward to the numerous possibilities that this will bring to Nigeria and contributing towards the growth of the African beauty market,” Hill elaborates on the expansion of BWA.
Compass Global Business Services CEO, and conference partner; Tokunbo Chiedu who spoke on her firm’s objective of going into the partnership said, their job [as a company] is to promote the brand Nigeria.
“As a company in the international trade, investment, and export promotion space; our work provides a gateway into the Nigerian market. We are partnering with BtoB Events with the aim of developing the sector and working with key stakeholders within the domestic market. We also aim to foster linkages between Nigerian and international brands on the Beauty West Africa Exhibition platform,” she said.
Business Day learnt that the organisers made a significant impact on Nigeria’s Beauty Sector by mobilizing over a 100 companies into Nigeria from across the World, via its international exhibition platform – Beauty West Africa
“This was via representations through the Export Promotion Agencies of the following Countries; Egypt, Turkey, South Africa, Indonesia and many more, with the objective of ‘fostering trade links with Nigeria’ being a clear focus, these international brands participated at BWA 2018 in addition to the local brands,” they said.
But this was possible due to strong collaborations with Bank of Industry which Hill said “provided support to SMEs via presentations of the Bank’s offering to help businesses upscale.”
According to them, the exhibition means that Nigerian businesses can extend their partnerships and business offerings into other countries and other Nigerian states, whilst increasing their brand exposure.
“Through our partnership with Bank of Industry we are providing access to finance for Nigerian SME’s with the long term vision of becoming a globally recognised producer and exporter of beauty products, fashions and technology,”
This year’s edition promises to be bigger with more exhibition opportunities, as the exhibition will be extended into two halls, meaning the additional space allows for more exhibitors, visitors and overall presence. There will be new International Pavilions, new celebrity speakers, and more VIP attendees.
Desmond Okon
