TM Lewin Nigeria, a leading retailer in men’s wear brand as part of its effort to deepen engagement with professionals, entrepreneurs ahead of Father’s Day celebration has partnered Silverbird cinema to promote the essence of fatherhood and reward loyal customers.
Timilehin Tikolo, brand manager, TM Lewin and Swatch West Africa while speaking at the Lagos activation at the Ikeja city mall said “The event is to reach out to fathers in all sphere of human endeavours. What we have done in the mall is to partner with Silverbird Cinema over the release of their Men in Black film to bring families that will go and watch the movie to know about TM Lewin brand at the same time for customers patronizing the T.M Lewin brand to know about the film. This is a mutually beneficial arrangement”.
Tikolo observes that over time, TM Lewin brand has progressed from a brand that sells classic white and blue formal shirts to more of a lifestyle brand with some printed shirts and floral shirts, adding that this is part of the company’s drive to cater for the demands of men that are not working in a traditional banking or consulting sector.
According to him, “TM Lewin in the last three years has seen astronomical growth in the market. We have been in control of the brand in West Africa since 2012 for Smart mark. In the last three to four years, we have expended our offering into this more casual line”.
He further said that part of the Father’s Day celebration is ultimately reward consumers, “We have promotions going till the end of June, 2019 where customers are given discount for purchase of any item from any retail outlet of TM Lewin across Nigeria. We are running a gift with purchase if a customer make a purchase of over N60,000 in any of the TM Lewin outlet, they get a special gift”, he said.
“At the moment, we are in control of over 60 percent men’s wear market in the organised retail outlets in shopping malls in Nigeria and we occupy the biggest square meters in the mall. We have a strong presence especially in industries and sectors that are relevant to us”, he said.
KELECHI EWUZIE
