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Determined to continuously reward productivity and good business partnership, Nigeria’s pioneer and largest brewing company, Nigerian Breweries is poised to give its trade partners a premium experience today as it holds the company’s Distributors Award ceremony. The event is scheduled for Intercontinental Hotel, Victoria Island, Lagos is a yearly interactive medium for the company’s management to socialize and engage with distributors and other partners while reinforcing its position as a leader in the brewed products market.
Commenting on the importance of this event, Sales Director of the company, Hubert Eze, said, “As a business, one of our core values is Respect and this is demonstrated by the consistent interaction with our partners, besides creating unique reward and loyalty programmes and innovative ideas. This continues to bring out the best from our trade partners.
“Besides, considering the present security challenges in some parts of the country, political tension in many states and the challenge of high costs of borrowed funds, we believe it is imperative for us to effectively target the needs and expectations of our tradepartners. This has helped us in developing a service design that has effectively and delightfully managed our customers’ expectations.”
Analysts feel this has contributed immensely to Nigerian Breweries’ business growth, increasing revenue and outstanding market performance. Others believe this has equally helped Nigerian Breweries to outplay competition in terms of reach and acceptance in the market.
A total of 180 Distributors, Customers and Transporters would be rewarded at this Friday’s event with the overall best distributor going home with a MAN Diesel Truck. Other categories of trade partners would be rewarded with cash gifts ranging from one to three million naira. Other prizes to be given out at the Distributor’s Award include Mitsubishi Double Cabin, Mitsubishi Canter and thousands of crates of NB products.
Evergreen music maestro, Sir Victor Uwaifo and Tiwa Savage would be on ground to add spice to the occasion.
