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Nigeria’s leading public opinion polling and re¬search organi¬sation, NOIPolls Ltd, has said that consumers in the country are positive about their personal state and stability of the country’s economy and this optimism is expected to result in the purchase of more goods and services and ultimately stimulate economic growth.
The NOIPolls Ltd said in its monthly polling for Consumer Confidence In¬dex (CCI) for January this year, released on Tuesday in Abuja that the score for January was 83.9 and that the CCI comprises two in¬dependent variables: the Present Situation Index (PSI) and Expectation Index (EI).
The NOIPolls Consumer Confidence Index provides consumer assessments of the economic situation and the intentions and expecta¬tions of Nigerians for the future.
It noted that the Pre¬sent Situation Index of 64.7 shows that Nigerians feel good about their present personal and economic situation, while the Expec¬tation Index score of 96.9 reveals that consumers are highly optimistic about the future.
NOIPolls explained that a total of randomly selected 4,000 adult Nigerians are polled monthly and that “since this is our first read¬ing, we clearly cannot iden¬tify trends. Once we have a track record of several months, we will be able to draw some conclusions on the patterns observed”.
On the other two new indices introduced by the organisation, the CEO and managing director of NOI¬Polls Ltd, Oge Modie, gave the names of the portfolio of indices as the NOIPolls Personal Well-Being Index (PWBI) and the NOIPolls Eagle 30 Business Confi¬dence Index (EBCI).
According to Modie, the NOIPolls Personal Well-Be¬ing Index measures factors impacting on the lives of everyday Nigerians, there¬by producing a complete view of the individual’s personal well-being.
