Miniso, a Japanese lifestyle designer brand famous for its high quality products at low prices, co-founded by the Japanese designer Miyake Junya and Chinese young entrepreneur Ye Guofu, says it is set to open more franchise stores in Nigeria.
Miniso pursues a simple, natural and quality life philosophy and a brand proposition of simplicity and going back to the essence. Its commodities include health and beauty, seasonal products, fashion bags, digital accessories, home accessories, stationery and gifts, etc.
Miniso is appraised as a strong competitor by some well-known enterprises such as UNIQLO, MUJI, and Watson. Since 2013 of its establishment, Miniso has been expanding globally from Japan and has opened more than 3,300 stores in almost 80 countries within five years.
It launches new products every seven days and its revenue hit $1.5 billion in 2016 and reached $1.8 billion by 2017.
Miniso has gotten positive feedback from Nigeria within 15 months of its operation. Between September 2017 and October 2018, Miniso has been able to open 30 stores in Malls like – Ikeja City Mall (Lagos), Circle Mall (Lagos), Festival Mall (Lagos), Novare Mall (Lagos), Palms Mall, Lekki (Lagos), Maryland Mall (Lagos), MM2 Airport departure lounge (Lagos), Leisure Mall, Surulere (Lagos), Jericho Mall (Ibadan), Palms Mall (Ibadan), Gateway Mall (Abuja), Apo Mall (Abuja)and Jabi Lake Mall (Abuja). Currently, Miniso Nigeria offers a franchise investment opportunity that yields results within 18 months or less.
In addition to her very first franchisee store opened on the 27th October 2018 in Lagos, Nigeria and to enable MINISO achieve her strategic plan to open 100 stores in 2019, MINISO has announced the opening of 4 more franchise stores in Enugu, Kano, Imo and Rivers state by Mid-December, 2018.
By December 31, 2018, Miniso would have a total number of 17 operational stores in 7 states, with expansion map to cover Cross River – Calabar, Onitsha – Anambra, Delta-Warri, Kaduna, Uyo-Akwaibom, Ondo-Akure, Kwara-Ilorin, Abuja, and many more
