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As the battle to win over Nigerian consumers and stay atop the beer war, Nigeria Breweries Plc (NB), recently launched Tiger Beer in to the Nigerian market. Tiger Beer is a product of Nigeria’s leading brewer, NB, a Heineken Operating company. The global beer is strikingly bold, and refreshingly smooth.
Tiger Beer was born in 1932 on the streets of Singapore. Tiger Beer is made with the finest ingredients through a precise brewing process.
Franco Maria Maggi, Marketing Director, NB said Tiger Beer is arguably the world’s fastest growing premium brand, growing by 24% (2016) year on year, and still continues to grow rapidly and is currently marketed in over 60 countries, including UK, US, Singapore, China, Vietnam, Australia and now in Nigeria.
According to Maggi, Tiger Beer is a rallying point for those who are unknown, those with the potential to change the world. “Tiger Beer is a beer for the bold, the courageous and the daring, encouraging them to ‘uncage’ bravery in pursuit of passion,” he said.
Tokunbo Adodo, Portfolio Manager – International Premium, NB said Tiger Beer identifies with the bold Nigerian, whose passion brings a sense of purpose. “It is for the man of courage, and will be anchored around creativity, and inspiring real stories of people living their potential, and making their mark.
“Tiger believes everyone has a Tiger inside, which is why we uncage the courageous creative spirit of the young generation to help realize their true potential. It is only when you uncage your tiger, can we uncage the world. Tiger Beer’s courageous spirit appeals to the trend-conscious consumer, and we know the new 45cl Tiger Lager Beer format is right up their alley,” he stated.
SEYI JOHN SALAU
