The wine, spirits and beer festival slated to run through the months of September and October in Nigeria is an opportunity for networking between brands and consumers according to the organisers, SPAR Nigeria.
The festival which is currently ongoing is aimed at celebrating premium international and local drink brands in Nigeria and reaching out to consumers in a more interactive and engaging way.
According to a statement BusinessDay received from the SPAR Nigeria, Participating brands can leverage the festival which is the first of its kind to provide education for their customers about the various drinks and spirits, product offerings, unique properties of each product, drinking etiquettes, food pairing, responsible drinking, free product sampling etc.
“We are grateful to our loyal shoppers for the trust vested in SPAR Nigeria. when people from different background and works of life consistently come through our doors nationwide and have their shopping needs met, it drives us to do our best in giving them undisputable value for their monies spent,” said John Goldsmith, spokesperson of SPAR Nigeria.
The high point of the festival which will run for 6 weeks is a musical concert to be held in the SPAR premises across Lagos, Port Harcourt, Enugu and Calabar. Part of activities to mark the festival includes instant gratifications such as massive discounts, gifts and freebies on all purchases made across the hypermarkets nationwide.
“SPAR’s partnership with leading brands of the wine, spirits and beer industry for the musical concerts will converge some of the big names in the Nigerian entertainment industry. Participants can expect so much more beyond music.
The concerts will be an unforgettable experience of free sampling, food and great entertainment. The events will be a combination of free entry and invites linked to purchase of brands from SPAR stores,” the statement noted.
Goldsmith further stated that the hypermarket sought to make wine, spirits and beer festival an annual calendar event in the country.
“In the coming year, we would like to make it more appealing and engaging for the brands as well as for the consumers,” he said.
