In a bid to support and partner Nigerian luxury brands gain placement opportunities in the global market space, the Luxury Network, has launched in Nigeria, making it its first office in West Africa.
This development is coming at a time when the government has put in place several programmes to support Made-in-Nigerian products. This network is also in line with this development to not just promote the country’s products but also create global partnerships that could grow such brands.
Speaking during an interview with BusinessDay, Cas Ojo, the CEO of Luxury Network Nigeria said that the Luxury Network is about creating unique partnerships between the finest luxury brands in Nigeria and working together to collaborate on various marketing activities and media sharing.
According to Ojo, “Nigeria is the next big thing for luxury. There have been a lot of economic challenges over the past years but we believe that there are huge potentials in this market and we are excited to work with luxury brands in Nigeria at the moment and to facilitate entry for international brands. Nigeria is the first country in West Africa and the second after Kenya in Africa.
Speaking on the nature of brands that will be on the network, she said that they are looking at quality brands. “We will create a consortium of the finest brands. We will be looking at the unique prepositions of different brands and brands who really understand what luxury is about. There are lots of misunderstanding and misconceptions of what luxury really is. luxury is about the heritage, delivering a standard that is far above ordinary, it is premium and the finest,” Ojo said.
Helena Warren, Head Global Business Development for the Luxury Network, International told BusinessDay that the network is opening the latest office in Nigeria, which also happens to be its 28th country globally.
“I always come to support the local team whenever they are opening any office. Whenever we come into any territory, we make sure the business model works. We make sure we have enough luxury brands on ground to enable the network operate.
“Our business model allows us connect senior decision makers of those companies and look at ways they can partner with each other. It enables local businesses save, leverage on each other’s resources, and leverage each other’s brand and equity,” Warren added.
Ifeoma Okeke
