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The Vice President of StarTimes, a Chinese-owned digital pay television company, Guo Ziqi says it has contributed up to the tune of $24 million to the Nigerian broadcast industry between 2013 and 2016, representing $8 million annually for the three years.
Ziqi disclosed this in Abuja at the weekend while unveiling the company’s plan to host the first Chinese Cultural Festival in Abuja tagged: “The 2016 Beijing TV Dramas and Movies Broadcasting Season exhibition” from September 2016 to September 2017.
Ziqi who acknowledged the huge potential of Nigeria which hosts the highest number of subscribers of StarTimes across the world, explained that the initiative will further strengthening the diplomatic relationship between Nigeria and China spanning over four decades.
“We would like to corporate closely together in terms of culture so that people from china and Nigeria can better her programme of the channels in Nigeria. The exhibition is going to involve ten shows, five movies and five series. This exhibition is different from the previous years, the exhibition of this year is richer in terms of production quality, story line, and the languages of broadcast include English, French, Hausa, Igbo, Yoruba, Swahili, and Uganda. We would start the exhibition from September this year till the end of December for the highlight of the event, the exhibition would last the whole year to end in September next year,” she said.
Also speaking, Yang Peili, Deputy Director of Beijing Municipal Bureau explained that the launch of the Beijing television dramas and movies broadcasting season in Nigeria and other African countries was for the synchronization of Chinese stories into Africa and to further strengthen the cooperation and collaboration.
On his part, Israel Bolaji, Head, StarTimes Public Relations department explained that consistent airing of Beijing TV Dramas and Movies Broadcasting Season after two years of development has warmed its ways into the heart of Africans, thereby enhancing the exchange of cultures.
OYIN AMINU
