President Muhammadu Buhari has expressed delight at the theme for this year’s edition of the annual African Public Relations Association (APRA) conference.
Themed, “Leapfrogging Africa: The Role of Communication,” President Buhari said, “Africa, no doubt is the next frontier of global civilisation. With an unparalleled economic growth rate averaging 5 percent across the continent, it is definitely a bride to be courted by all.”
The President averred that one key problem centres on the negative narrative that shapes the perception of Africa. But much as Africa is confronted with primordial issues such as infrastructural development, social welfare, education, manufacturing and agriculture, these, he said, are our opportunities; though not denying the many struggles impending Africa’s progress. They are quite numerous but not insurmountable, he said.
“Africa is often perceived as a continent of strife, war, pestilence, anarchy, corruption and massive poverty; yes, a lot of these are prevalent, but the truth is that there are a lot of good stories about Africa. Across the globe, Africa and Africans are achieving phenomenon feats in their various endeavours. It is therefore time for us to change that narrative. It is time for us to start selling the positive Africa; one that is full of hope and for a brighter tomorrow.”
He charged APRA to fashion out practical ways of changing narrative about Africa in a way as to help her fulfil her potentials, especially in the area of attracting foreign investments and good balance of trade.
The President stated this in his goodwill message captured in a personally signed letter, which was read during the opening ceremony by Nkechi Alli Balogun, former chairman, Lagos State chapter of the Nigerian Institute of Public Relations (NIPR).
