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Footprint to Africa moves to promote investment with launch of new services

BusinessDay
2 Min Read

In its bid to promote intra-African and foreign investments in the continent, Footprint to Africa, a leading business and financial news resource and investment bridge company, will on April 30, 2016 launch two new services, ‘Africa in 10 Minutes’ and ‘The Marketsquare Africa.’

‘Africa in 10 Minutes,’ an online television, will feature the top business stories of the week from Africa’s five regions as reported on the Footprint to Africa News platform, while ‘The Marketsquare Africa’ will enable companies, mostly SMEs, form joint ventures, synergies and partnerships to ensure sustainable growth and reduce dependency on loans while also helping big corporations to find the right agents, distributors and partners.

“Footprint to Africa recognises that Small and Medium Enterprises in Africa are faced with a lot of challenges. Lack of access to finance and inability to improve market access all work together to stifle the growth of SMEs in the continent,” Osita Oparaugo, managing director, said at a press conference in Lagos yesterday.

“I believe The Marketsquare Africa is the new path of global business whereby local players can interconnect with their foreign counterparts and foreign manufacturers can easily connect with suitable local agents and distributors. This service eliminates the cost of travel and scouting that sometimes yield little or no results,” he said.

Milly A. Maina, head of operations, Footprint to Africa Kenya, said Footprint to Africa has continued to set standards for promoting intra-African and foreign investments.

“’Africa in 10 Minutes’ would make easily available business and investment news for people on the go while ‘The Marketsquare Africa’ would make global business easier,” she said.

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