As pollution levels climb and smartphone dependency deepens across Nigeria’s major cities, wellness technology is emerging as a fast-growing category for consumers seeking relief from the pressures of modern urban life.
This is even as global direct-selling company, QNET said rising environmental and digital stress is reshaping how Nigerians think about health, wellbeing and preventive solutions.
QNET executives at a product workshop held in Lagos on Friday, told journalists that Lagos today bears little resemblance to its state a decade ago, pointing to heavier traffic, expanding industrial activity and a growing youth population constantly exposed to air pollutants and electromagnetic fields.
These trends, they said, are quietly intensifying fatigue, anxiety, sleep disruption and other lifestyle-related health concerns, creating new demand for wellness products designed to help restore balance.
“Technology has made life easier, but it is also quietly exhausting people. With more pollution, more screen time and more stress, consumers are looking for ways to support their natural wellbeing,” said Berni Gaksch, regional strategy and marketing manager for Sub-Saharan Africa.
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Gaksch explained that QNET’s wellness line, including the BioDisc, Chi Pendant and E-Guard X, was built around what the company calls the “science of nature,” using structured water, geometry and resonance technologies to help mitigate the impact of everyday radiation and environmental stressors.
He said these products are supported, according to QNET, by international certifications and research collaborations such as the ongoing partnership with Covenant University.
During the workshop, journalists were invited to test several of the devices ahead of the company’s two-day Lagos Product Expo, where live demonstrations and technical sessions on product science and safety will be held.
QNET officials urged journalists to interrogate the claims, review the certifications and seek independent verification, insisting that transparency is essential in a market frequently clouded by misinformation.
The growing interest in wellness tech is also tied to broader youth trends, QNET said. With traditional employment options failing to absorb the country’s fast-rising number of young people, many are exploring low-barrier entrepreneurship models, including product-based direct selling, that allow them to earn income while engaging with products they use themselves.
Cherif Bassirou Abdoulaye, regional general manager for QNET Sub-Saharan Africa, said Nigeria’s youthful demographic is especially vulnerable to pollution, digital overload and economic instability, but also highly responsive to solutions that offer both wellness benefits and income opportunities.
“People are dealing with environmental and digital pressures at the same time. Wellness technology provides practical support, and it also creates pathways for micro-entrepreneurship grounded in real products and transparency,” Abdoulaye said.
He noted that rising exposure to stressors has heightened public interest in QNET’s wellness range, adding that the Lagos expo is not only a sales event but an event centered on ethical empowerment, where consumers, regulators and journalists can scrutinize the company’s products and operations in full view.
As pollution intensifies and digital habits deepen, industry players say wellness technology will continue to gain relevance in Nigerian households. For QNET, the convergence of environmental pressure, digital fatigue and youth-driven demand represents a pathway for growth and a moment to push for greater consumer awareness and industry-wide credibility.
