In the past five decades of its existence, BIC, a global leader in stationery, lighters, and shavers has been contributing to the daily grooming for millions through its BIC 1 Razor product, Anthony Amahwe, General Manager, BIC Nigeria has said.
Speaking on the milestone, Amahwe, general manager of BIC Nigeria, said the 50-year legacy of the BIC 1 goes beyond an anniversary, adding that it is the story of how smart engineering and accessible design have shaped daily grooming for millions in Nigeria and across the globe.
According to him, the commitment of the company has always been to make high-quality shaving simple and attainable, without compromising on safety or performance.
Amahwe said that as the company mark this milestone, it remain focused on pushing the boundaries of innovation and delivering products that genuinely improve the everyday routines of our consumers.
“BIC designs blades that meet diverse grooming needs while ensuring comfort and safety. Joining a line of optimal products, BIC Flex 2 is crafted with precision and sophistication to deliver a smooth, seamless shave for today’s man”
“Its dual, open-blade design ensures easy rinsing and hygiene, while the pivoting head adapts to facial contours for comfort. Enriched with aloe vera and vitamin C, it nourishes the skin with every stroke.
“For women, the BIC Miss Soleil offers a gentle yet effective shave without compromising performance. Its triple-blade technology and ergonomic design combine precision with skin-friendly care. The moisturising strip with Aloe Vera and Vitamin E soothes and hydrates sensitive skin,” he said.
The general manager further said that the dedication to continuous improvement has sustained the brands leadership in the global grooming category for fifty years, proving that when innovation serves people’s everyday needs, it stands the test of time.
He further said since its introduction in 1975, the BIC 1® has continued to make shaving safer, simpler, and more accessible, and remains BIC’s most sold razor worldwide, a true testament to its timeless design and trusted performance, adding that reflects five decades of blade technology advancements and commitment to sustainable manufacturing.
He said the anniversary highlights a rare moment in consumer goods: a single product sustaining global leadership for half a century while continually evolving through advanced engineering, precision manufacturing, and consumer-driven innovation.
Commenting further, Amahwe, said that innovation goes hand-in-hand with responsibility, noting that as part of its commitment to sustainable manufacturing, BIC integrates recycled materials and renewable energy into its production process. These include: Up to 90 percent recycled content in handles; 87 percent; recycled plastic in upgraded Twin Lady/Silky Touch designs; 80 percent recycled steel used in blades
He further said that its boost of 85 percent reusable, recyclable, or compostable packaging across the shaving range and 92 percent renewable energy powering BIC factories worldwide
Amahwe added that as BIC 1® celebrates 50 years, it remains committed to innovation, accessibility, and responsible manufacturing, ensuring that everyday grooming remains simple, reliable, and enjoyable for millions across Nigeria and beyond.
