Emerging Markets Payments (EMP), the leading payments processing company in Africa and the Middle East, has announced the launch of its Instant Issuing Service, which gives banks the capability to issue customers with cards in-branch immediately.
EMP has introduced this service with a view to achieving greater operational efficiencies in card issuance and distribution for its clients. The service is a cost effective means to reduce turnaround times for banking customers, in turn helping banks to increase their customer satisfaction.
Ultimately, banks adopting Instant Issuing Service will be able to provide a service superior to their competition. As well as being able to issue new, supplementary, replacement and renewal cards to customers instantly, the cards can be also be personalised with the customer’s name, an option for a photograph and they can be linked to accounts. Banks can also set up a customer selected PIN, activate the card, set user security and access levels and separate duties between makers and checkers to add more security and audit levels.
Murat Ozulku, Chief Executive Officer of EMP Africa, said: “Banks are always striving to improve customer satisfaction. This Instant Issuing Service, combined with the more personalised offering and ability to activate and secure the cards more swiftly, will help them move a step closer to achieving that goal in a cost efficient way.”
The Instant Issuing Service will also help banks overcome the problem of customers failing to collect pre-ordered cards.
Emerging Markets Payments (EMP) is the leading electronic payments processing company in the Middle East and Africa (MEA). The Company covers all elements of the payments value chain, from issuing, acquiring and switching, through to card procurement and personalisation. It also covers all major channels, being card, mobile and Internet.
EMP is currently partner to over 130 banks and 30,000 retailers across 45 countries in the MEA. The company also offers a full range of eGovernment solutions. EMP offices are located in Cairo, Egypt; Amman, Jordan; Lagos, Nigeria; Nairobi, Kenya; Dubai, UAE; Accra, Ghana; Port Louis, Mauritius; Luanda, Angola; Cape Town and Johannesburg, South Africa.

