Confident about the Nigerian market, the biggest in Africa, renowned Indian manufacturing conglomerate, Bajaj Group of companies which sells over 40,000 tricycles monthly in Africa has through its subsidiary, Bajaj Electricals Limited unveiled range of home appliances in Nigeria just as it declared Polaris Trade and Logistics Limited (PTL) as exclusive distributors.
The subsidiary, according to the company has for 70 years impacted significantly in the global industrial landscape and the Indian economy, charting the course in small appliances including lightings, transmission towers, special projects and power distribution.
Addressing a congregation of traders, salesmen and brand ambassadors at the Eko Hotels & Suites, Victoria Island-Lagos, venue of the launch, Executive Vice President, Bajaj Electricals Limited, Pradeep Patil described Bajaj as an enigma in small appliances and a market leader in fans, lightings and power distribution.
He said: “Bajaj Electricals has through its wide range of products provided convenience and happiness to millions of homes in India and other international markets… and with the same passion and commitment we will proudly assert these world-class products in Nigeria.”
Patil who doubles as the company’s Business Unit Head – Kitchen Appliances said: “Appliances isn’t only about quality products but the overall experience of the users and our goal, just as we did in India, is to change the experience of users and bring happiness to many more homes in Nigeria.”
He applauded PTL, Bajaj local partners, describing the company’s experience in brand management and customer service as unprecedented with full infrastructure facilities for distribution, sales and aftermarket services nationwide.
“With the vast experience of our partners in Nigeria, we will continue to expand our network and introduce new and world-class products and inspire trust,” Patil affirmed.
Also reassuring on the quality and reliability of Bajaj range of products, PTL Managing Director, Parimal Vipani pointed at the success of Bajaj two-wheeler and tricycles commonly used for commercial transportation in Nigeria as evidence of Bajaj ingenuity, reaffirming the technological excellence of Bajaj in home appliances.
“Bajaj products are strong and durable and I’m convinced it will be an added value to each and every household of Nigerian family,” Vipani assured.
He said: PTL has demonstrated exceptional resilience in brand management with uninterrupted network of branches across the country’s six geo-political zones that would speed up the distribution of Bajaj products and services to customers regardless of their locations.
“Within the group, we already have good infrastructure and network of branches across the country through which we shall be able to distribute Bajaj products and services to our customers,” PTL director added.
Earlier, His Excellency, the High Commissioner of India, A.R. Ghanashyam had commended the initiative of the duo of Bajaj Electricals and Polaris Trade and Logistics for introducing Bajaj appliances to Nigeria.
He said Bajaj products have stood the test of time, recalling how Bajaj transcended several generations, yet waxing stronger with innovative products that have continued to add value to various homes in India and the global marketplace.
Daniel Obi
