Guinness Nigeria has relaunched its easy-drinking Guinness Smooth beverage for consumers in Anambra State.
At the launch event, the company reaffirmed its commitment not only to introducing innovative brands but also to empowering the people of the state in various ways as part of its social responsibility initiatives.
Speaking with journalists during the unveiling, Ife Odedere, Senior Brand Manager and Category Lead, Guinness Trademark, in a statement explained that Guinness Smooth is crafted for beer consumers who desire a flavorful beer with a refreshing taste.
He noted that with the refreshed label, updated packaging, and improved flavour profile, it became necessary to reintroduce the brand to consumers in Anambra, a key market where Guinness Foreign Extra Stout already enjoys strong patronage. The innovation was necessary for beer consumers who might find the taste of the Foreign Extra Stout too challenging.
Odedere emphasised that Anambra was strategically chosen for the relaunch because of its vibrant culture, thriving nightlife, and energetic youthful population.
Speaking on the relaunch theme, Smooth Side of Beer, Ife explained that this speaks to the distinguishing character of Guinness Smooth – a refreshing taste and a flavourful taste profile which makes it easy-drinking. He also revealed that Guinness will roll out periodic hangouts in bars and social hubs across the state.
Also addressing guests, Adesoji Opeyemi, Head of Division, East (covering Anambra and Delta States), assured that Guinness Nigeria is committed to ensuring that all customers, including those in hard-to-reach areas, have consistent access to Guinness Smooth.
