Facebook has rolled out a set of new features designed to enable fans to be more visible, interactive, and rewarded while offering creators fresh ways to spark community and content generation.
This is in a bid to deepen engagement between creators and their audiences. The platform is aiming to transform casual followers into engaged communities with fan challenges and custom badges.
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Creators can now issue ‘fan challenges’, prompts or contests for fans to respond creatively. These challenges appear in followers’ feeds. Fans participate by clicking the challenge hashtag in a creator’s post or reel and sharing their own take.
Top entries with high reactions get surfaced on a leaderboard, which is a centralised space where creators and fans can view and engage with the best submissions.
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So far, the feature has already seen strong early traction, with more than 1.5 million entries submitted in the past three months, generating comments and reactions from over 10 million people.
Over 500 million fans globally have accepted either a custom or standard top fan badge on Facebook.
