Advertising industry practitioners in Nigeria are set to converge on Abuja this November to deliberate on growth opportunities and strategies for survival in challenging times.
The conference is amid economic uncertainties informed by inflation, Naira depreciation, fuel energy costs, declining consumer spending, policy uncertainty, shrinking advertising budget and technology disruptions.
The three-day gathering, starting from November 12, 2025 under the theme: “Marketing Communication: Transforming Businesses and creating growth in challenging times” which is expected to draw industry leaders, agency executives, brand custodians, media owners, creative professionals, and government officials will provide a platform for speakers to share insights, experiences, and innovations needed to navigate a fast-evolving marketing communications landscape.
Tunji Adeyinka, Chairman of the planning committee for the conference told journalists in Lagos that the advertising sector, like many others, is facing rising operational costs, shrinking client budgets, and the disruptive impact of technology. He said despite these hurdles, the industry remains optimistic that the industry can chart new growth paths through collaboration and new business models.
Describing the industry as a catalyst, Adeyinka said growth of the industry is therefore important hence the conference. He said this year, there will be about 50 speakers from different sectors addressing different topics under the theme.
Lekan Fadolapo, Director General of ARCON said that the National Advertising Conference has become a major event in the calendar of activities for every year. Practitioners from within and outside the country have always looked forward to the event.
Fadolapo believed that the discourse will definitely drive Nigeria’s economy because advertising as an ecosystem continues to increase growth.
Sectoral heads present at the media briefing AAAN, OAAN, EXMAN, MIPAN, BON representatives underscored the need for collaboration and partnerships to further grow the N605 billion industry. For instance, Dozie Okafor, President of MIPAN said the industry now more than ever needs conferences like this that can help address the shifts, the changes in the media landscape and “ help agencies, clients, and everyone in the marketing communications industry to navigate the changes that are happening”.
The conference organisers have also entered into partnership with some hotels and Ibom Air for discounts in order to ensure maximum participation of industry players.
NAC which started in 2019 has produced results from different themes discussed. In 2019, the theme was: Advertising in post digital age: The profession, the business and Nigeria’s socio-economic development; the conference did not hold in 2021 due to Covid but in 2022 it discussed: Marketing Communication, new trends, challenges and prospects.
Last year, the conference discussed Marketing Communication as an enabler of National transformation.
