Adeeyo Odunayo, Nigerian gaming content creator, popularly known as Odunwire, has received a VIP invitation to the 2025 PUBG Mobile Africa Cup (PMAC) Finals, scheduled to hold at The Charter Hall, Nairobi, from September 13–14.
The invitation offers him premium access and exclusive rewards, including official event merchandise. It reflects his rising influence in African gaming and his growing role in connecting audiences to global publishers.
Odunwire has built a strong profile in the esports sector. He was the first Call of Duty Mobile content creator in Africa to surpass one million TikTok followers. His YouTube channel has over 40,000 subscribers, while his livestreams once attracted 28,000 concurrent viewers. He has also worked with major franchises, including PUBG Mobile and Delta Force, strengthening his position as a bridge between international gaming companies and African audiences.
The PMAC Finals remains one of the largest esports tournaments in Africa, bringing together leading PUBG Mobile teams and fans from across the continent. His presence at the Nairobi finals highlights the growing recognition of African content creators in global esports. Industry stakeholders say the move could further open opportunities for African players, content creators, and brands seeking to engage with the sector.
Esports continues to gain traction in Nigeria and across Africa, with creators like Odunwire playing a central role in expanding its reach. His invitation is viewed as both a personal milestone and a sign of wider industry growth. It also demonstrates how African representation is being acknowledged on international stages, offering inspiration for emerging creators.
Odunwire has also begun to diversify his career. Earlier this year, he released his debut EP CODM, signalling an interest in music while maintaining his focus on gaming and content creation.
The 2025 PUBG Mobile Africa Cup Finals will run from September 13 to 14, featuring top players and key industry figures. For African esports, Odunwire’s participation adds visibility to a growing movement that is increasingly shaping the future of digital entertainment on the continent.
