Nollywood producers are recording new gains on Circuits, Africa’s leading virtual cinema and transactional video-on-demand (TVOD) platform, as the company confirmed that at least, four filmmakers have earned additional payouts beyond their initial licensing fees and minimum guarantees.
The extra earnings are tied directly to the performance of their films, which continue to generate income through Circuits’ revenue-sharing model.
Launched in December 2024, the platform has grown into Nigeria’s largest virtual cinema, recording millions of streams across more than 170 countries in just eight months.
Circuits’ Chief Operating Officer, Imade Bibowei-Osuobeni, said the development signals a turning point for Africa’s film economy.
“This model, where films keep earning for their creators, is rare in Africa’s streaming landscape. Circuits’ move sets a precedent for how producers should be compensated in the digital age,” she said.
Bibowei-Osuobeni added that the company’s structure was designed to prioritise fairness and sustainability.
“This was always the vision: to make sure money consistently goes into the hands of those who do the hard work. With a content protection system like no other, Circuits is positioned to distribute African content globally, protect creators’ IP, and ensure their work is fairly and transparently monetised,” she explained.
Since June 2025, producers have been granted direct access to back-end data, giving them the ability to independently verify sales reports and review detailed analytics.
Bibowei-Osuobeni described this as a deliberate step to strengthen trust. “Transparency reinforces our promise of accountability and fairness. Producers can now validate every number themselves,” she said.
She said she believes the platform is only scratching the surface of its potential.
“Considering the significant growth we have achieved in just eight months, we are very excited about the enormous possibilities that lie ahead for Nollywood and Africa’s creative economy,” she said.
Circuits is currently available on web, mobile applications, and major smart TV brands, with the company projecting further expansion of its content library in the coming months.
