Accion Microfinance Bank has launched a new branch on Hadejia Road in Kano, solidifying its commitment to expanding financial services across Northern Nigeria.
The launch campaign generated over 350 customer leads and forged valuable partnerships with key market leaders. This initiative underscores the bank’s mission to drive financial inclusion for underserved communities and small businesses.
The campaign’s first phase involved a dynamic “market storm” at major commercial centres, including Farm Centre Market and Yankaba Market, one of the largest produce markets in Northern Nigeria.
This grassroots engagement allowed Accion to directly interact with thousands of traders and visitors, leading to a significant number of qualified leads and strategic alliances with influential figures like Aminu Lawal Ibrahim, Chairman of Yankaba Market, and Jamilu Bala Gama, Chairman of Farm Centre Market.
In a statement, the company said the formal branch opening ceremony at the Hadejia Road location brought together an assembly of dignitaries, community leaders, and business executives, including Hajiya Habiba Muhammad Maisahanu of the Kano Chamber of Commerce (KACCIMA) and Uche Godwin, MD/CEO of NITA Foam Chemical Company, among others.
The event featured comprehensive facility tours, executive addresses, and extensive networking. fostering valuable business relationships.
To maximise awareness, Accion’s Managing Director, Taiwo Joda, participated in live radio interviews on Cool FM Kano and Wazobia FM Kano during prime listening hours. This media engagement effectively communicated the bank’s value proposition to a wide audience and reinforced brand credibility.
The successful Kano branch launch aligns with Accion Microfinance Bank’s strategic objective of expanding access to financial services for Nigeria’s underserved populations.
The bank’s approach, combining traditional banking services with innovative mobile solutions and community-centred engagement, positions it as a catalyst for economic empowerment in Northern Nigeria.
“Our presence in Kano represents a long-term investment in the economic prosperity of this vibrant commercial region,” emphasised Taiwo Joda, the company’s MD. “We are not just opening a branch but establishing a foundation for sustainable financial inclusion that will benefit traders, small businesses, and individuals all over Kano State.”
