In a fashion world where styles change overnight, Peter Prance, founder and creative director of P-Prance Klodin has carved out a name that transcends passing trends. Anchored in timeless elegance and steeped in Nigerian cultural pride, his brand has dressed some of the nation’s biggest stars and mentored the rising talents who will define tomorrow’s runways. For Prance, African fashion isn’t merely part of the global conversation, it’s setting the pace.
“We don’t follow trends, we create them,” Prance declares with quiet confidence, his words cutting through the noise like one of his impeccably tailored suits. “Fashion, for me, isn’t about chasing what’s popular today and gone tomorrow, it’s about creating pieces so powerful, they outlive the trend cycle.”
Prance’s love for fashion began long before his brand was registered, but the turning point came in 2014 when he participated in MultiChoice’s Fashion Protégé.
“That experience was life-changing,” he recalls. “It gave me a stage to show my creativity, but more importantly, it made me believe I could build something bigger than myself. P-Prance Klodin was born out of that confidence. I wanted to design clothes that are more than fabric, they should be stories people can wear.”
The Signature Touch
Known for clean cuts, impeccable tailoring, and bold colors, Prance’s designs merge modern sophistication with traditional Nigerian influences.
“I’m obsessed with details.From the choice of fabric to the way a garment sits on the body, everything has to feel intentional. My clients should feel like royalty the moment they put on a P-Prance piece.”
His clientele includes icons such as 2face Idibia, Alibaba, Zack Orji, Stan Nze, Fela Durotoye, Kingsley Okonkwo, and Baaj Adebule.
“Working with these personalities is an honor. But for me, it’s also a mission, to showcase the richness of African craftsmanship on platforms that the world is watching. Every red carpet moment is an opportunity to tell the African fashion story.”
Fashioning the Future
Beyond creating luxury pieces, Prance is passionate about mentorship. His P-Prance Fashion Academy in Surulere, Lagos, has trained close to 200 aspiring fashion entrepreneurs.
“Fashion is more than cutting and sewing,” he explains. “At the Academy, I don’t just teach technique; I teach vision. I tell my students: ‘Your brand should have a soul. If people can’t feel your story in your clothes, then you’re just making garments, not fashion.’ Seeing my students start their own successful labels is like watching your own children graduate.”
Beyond the Regular
In 2024, Prance debuted his boldest collection yet, Au-delà de la Normale (“Beyond the Regular”), a celebration of individuality and premium craftsmanship. Nollywood stars brought the designs to life on the runway.
“That collection was my love letter to people who refuse to be ordinary,” he says. “It was about stepping into a room and commanding attention without saying a word. We used the finest fabrics, bold silhouettes, and a touch of drama, because why play it safe when you can be unforgettable?”
Prance is also a vocal advocate for stronger investment in costume design within Nollywood.
“Wardrobe is storytelling,” he says firmly. “It’s the unspoken conversation between the character and the audience. Look at the praise Kemi Adetiba’s To Kill a Monkey is receiving for its costumes, that’s the result of deliberate attention to detail. The right outfit can reveal a character’s essence before a single line is delivered. Sadly, too many productions still treat costume design as an afterthought. That has to change, because fashion in film is not just clothing—it’s part of the culture we’re sending out into the world.”
The Global Stage
With African culture enjoying an unprecedented spotlight on the world stage, propelled by music powerhouses like Burna Boy, Wizkid, and Davido, Prance sees a vast, untapped runway stretching before African designers.
“This is Africa’s fashion moment,” he says with conviction. “Our music is playing in Paris nightclubs, our films are on streaming platforms in America, and our clothes are walking the streets of Milan. I want P-Prance Klodin to be right at the center of that movement, carrying the Nigerian luxury aesthetic into every corner of the world.”
