…as both get all-expense-paid trip to Kenya, cash rewards
Brilliance took centre stage at the Cowbellpedia 2025 finals as Peace Adewole of Welkins International School and Kenechukwu Azuike of St. Gregory’s College clinched the top spots of the junior and senior categories, respectively.
The duo emerged as champions in a thrilling display of mathematical excellence, each walking away with a grand prize of N5 million, and all-expense- paid trip to Kenya, and a full year supply of Cowbell, alongside laptops and projectors for their schools.
Francois Gillet, managing director of Promasidor Nigeria Ltd, speaking at the finale, congratulated all the winners, when he said, “I congratulate every student who participated in this competition. You have done something great for yourselves. No matter what happens, you are all winners.”
Gillet emphasised that the company’s goal to promote education in Nigeria, inspiring and empowering young people for the future, through Cowbellpedia.
Adebola Williams, marketing director at Promasidor Nigeria Ltd, in his address assured that Cowbellpedia will continue to be a beacon for STEM education in Nigeria and inspire the next generation of innovators.
Ebuka Obi-Uchendu, the quizmaster commended the students’ resilience throughout the quiz show. He noted that every week, these students brought their A-game.
“They made the competition feel like the popular ‘Champions League’. This season, Cowbellpedia didn’t just reward brilliance; it re-envisioned how young Nigerians see education.
“Cowbellpedia 2025 delivered an emotional, high-energy journey that left audiences inspired, proving that Cowbellpedia produces the smartest secondary school legends in Nigeria,” he noted.
Donatus Ukpai, the dairy category manager at Promasidor Nigeria Ltd, said, “These mega minds exemplify the power of problem-solving and the role of good nutrition, which Cowbell provides daily with VitaRich and Vitamin B9 which supports brain development.”
The Cowbellpedia 2025, themed “The Mega Minds” came with a total prize pool of up to N100 million, as the 14-week show not only rewarded contestants from the preliminaries stage to the finals but also kept its audience ‘mentally entertained’.
The iconic STEM and general knowledge quiz show continues to showcase and reward brilliance, wits, and intelligence among Nigeria’s brightest secondary school students.
This year’s season raised the stakes, attracting over 5,000 students aged 11–17 from secondary schools across Nigeria to participate in a computer-based test (CBT).
From this pool, the top 132 (66 students each from the junior and senior categories) students advanced to the elimination stage, with 48 students from both the junior and senior categories qualifying for the quarterfinals, 16 for the semi-finals, and eight for the finals.
According to the organisers, the competition featured 78 intense rounds of intellectual battle. It culminated in a grand finale showcasing four gripping segments, 60 seconds of fame, zone of power, Cowbellpedia bank, and the decisive dignitary shots, where the finalists vied for the coveted top prize under the watchful gaze of guest dignitary Francois Gillet.
Peace Adewole, the crowned champion of the junior category answered the question in the dignitary shots segment in just 0.52 seconds, winning a cash prize of N5 million and an all-expense-paid educational trip to Kenya.
Haruna Salvin, who kept everyone on their toes throughout the competition, competed in the dignitary shots segment with a time of 0.88 seconds, earning him the position of first runner-up and a cash prize of N3 million.
Onyema Alexis, the only girl to reach the finals, emerged as the second runner-up and won N2 million, while Anyaeji Arthur finished as the third runner-up, earning N500,000.
In the senior category, Kenechukwu Azuike claimed victory, with Fopefoluwa Adegboye, Prince Orji, and Lyon Awhaisoba, winning N3 million, N2 million and N500,000 to clinch the second, third and fourth positions, respectively.
Parents and teachers also shared in the winnings. Peace Adewole’s guardian, Beckley Adebayo, topped the junior parents’ segment, winning N500,000, while Remi Adegboye led the senior parents’ segment, winning N500,000.
Outstanding teachers such as Babayode Samuel from St. Gregory’s College and Egbeyemi Stephen from Ambassadors College each walked away with N1 million and brand-new laptops.
At the Cowbellpedia Café, show host, Linda Ejiofor-Suleiman, cheered the students who were not crowned champions with affirmative cards, reminding them that they are winners regardless.
Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream.
It has grown with a presence in over 30 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993 with the ‘flagship brand’ Cowbell being a household name in Nigerian homes.
