inDrive, a ride-hailing and services platform is broadening its business beyond traditional transport by launching an in-app advertising to diversify revenue streams and increase user engagement in highly competitive, price-sensitive markets.
inDrive has started offering in-app advertisements in key markets which include Mexico, Colombia, Pakistan, Kazakhstan, Egypt and Morocco with Nigeria also among countries where the feature quietly launched in late 2025.
Ads appear in high-attention moments such as while riders wait for a car and during active trips, giving brands direct access to engaged users inside the app.
inDrive plans to focus primarily on digital in-app formats through 2026, with possibilities for in-vehicle and on-vehicle ads later on.
Alongside ads, inDrive is expanding into grocery delivery, starting with Pakistan.
The company has partnered with local dark store operator, Krave Mart, to offer inDrive.Groceries in Karachi, with plans to extend the service to Lahore, Islamabad and Rawalpindi later this year.
Users can order thousands of daily essentials from fresh produce to household items with delivery times typically around 20-30 minutes, often with free delivery thresholds and no service fees.
The grocery push follows earlier quick-commerce pilots in markets like Kazakhstan and is meant to increase how often users open the app, creating new touchpoints for both commerce and advertising.
This strategy follows inDrive’s broader super app vision that combines mobility, delivery, grocery commerce and eventually other services into a single platform.
inDrive’s signature peer-to-peer pricing model, which allows drivers and riders to negotiate fares directly, helped it expand into diverse regions since its 2021 launch in many countries.
However, with intensifying competition from global and local players, the firm sees product diversification as a way to sustain growth and deepen engagement with its large user base which includes millions of users across markets like Pakistan and Nigeria.
By diversifying beyond ride-hailing to advertising and commerce, inDrive is betting that a broader set of high-frequency services will drive loyalty, unlock new revenue potential and strengthen its position against rivals in frontier and emerging economies.
